Wednesday 16 September 2009

Tokidoki's Simone Legno




I've been meaning to say something about Tokidoki's creator for a while, as I am totally fascinated by his designs. He is actually Italian but has a deep love and affection for Japan and it's culture, therefore couldn't help but create the massive brand that is Tokidoki. He mentions on his website that tokidoki actually means 'sometimes' in Japanese. But why that word, well he explains that "everyone waits for moments that change one's destiny...tokidoki is the hope, the hidden energy everyone has inside that gives us strength to face a new day and dream something positive." I can't not look at his designs, they're so bright and full of detail, which gives me the inspiration to go and make the world a brighter place also.

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